Empowering Children for Environmental Change: Avoiding the Practice of Single-Use Plastic

29/04/24

Success Stories

22

Bal Raksha Bharat (BRB), through its Multi-Activity Center (MAC) in South Delhi, along with ensuring their learning continuity and protecting them from any hazards have initiated a campaign focusing on the theme of “No Use of Single Plastic.” Through this initiative, children have been actively mobilized to understand the long-term impact of ‘single use plastics’ on nature and to humanity. This journey together with children enabled BRB to embark on a mission to raise awareness about climate change and its impact on children.

Since November 2023, BRB introduced a series of awareness sessions on the detrimental effects of single-use plastics. Children actively participated in these sessions, expressing their concerns and ideas. Inspired by their enthusiasm, BRB facilitated a brainstorming session where children proposed a community-driven approach to tackle plastic waste.

Children from the MAC, took the lead in mobilizing their community towards plastic waste management. They initiated a plastic collection drive, encouraging households to gather plastic wrappers and containers. With support from BRB, children meticulously maintained a record of daily plastic collections. This data not only tracked progress but also served as a motivational tool for other children to join the movement.

The campaign yielded remarkable results, fostering a sense of responsibility and empowerment among participating children. By actively engaging in waste management activities, children developed a deeper understanding of environmental issues. They realized the importance of sustainable practices and the adverse effects of plastic pollution on ecosystems indirectly impacting their health and over all development and thus increasing inequalities.

Furthermore, the campaign served as a catalyst for broader community engagement. More children from the neighborhood joined the initiative, amplifying its impact and reach. Through collaborative efforts, the community witnessed tangible changes in waste disposal habits and increased awareness of environmental conservation.

The collaboration between Bal Raksha Bharat and children from the South Delhi community exemplifies the power of grassroots initiatives in addressing environmental challenges. By empowering children as agents of change, an environmental consciousness could be instilled thus fostering a spirit of engagement and leadership among the younger generation. This story serves as a testament to the transformative potential of child-led initiatives in building a sustainable future.

Pulkit Arora

Manager-Brand & Communication

“With over 12 years of dedicated experience in the social development sector, I am passionate about championing child rights and community empowerment through innovative communication strategies. As a Digital Marketing Manager for digital Campaigns and Communication with Bal Raksha Bharat (Save the Children), I have honed my expertise in orchestrating impactful campaigns online and fostering partnerships with key stakeholders to drive positive change."