LET US BUILD A NATION OF HEALTHY CHILDREN , TOGETHER

How BRB translates it’s mission into Actions:

Salient aspects of our work in the area of Child Health and Nutrition

• We have provided technical assistance for the SAANS campaign (Social Awareness and Action to Neutralize Pneumonia Successfully) since 2019. We have supported the social media campaign for ‘SAANS’ and successfully achieved 52.1 million digital footprints around messaging and awareness of childhood pneumonia.
• Between 2019 and 2021, BRB implemented programs to prevent and manage childhood pneumonia across two states (UP and Rajasthan), which directly benefited 1,12,908 children (0-5 years of age) on Protect, Prevent and Treat interventions and successfully reduced ARI Prevalence by 63% in the intervention areas.
• In partnership with the International Institute of Population Science (IIPS), BRB studied Childhood Pneumonia and its associated factors in India. The report, unveiled by the Deputy Commissioner of MoHFW in December 2022, presented crucial findings and policy suggestions for tackling the multifaceted issue of childhood pneumonia, the biggest killer of children under five.
• With support from WHO, we have imparted four regional Training of Trainers (ToT) on the revised IMNCI implementation framework through which all the master trainers across India got sensitised.
• We played lead role in the formation of the Government of India-led RMNCH+A Coalition in 2012.
• Ministry of Health & Family Welfare introduced the India Newborn Action Plan (INAP). BRB actively contributed to the development of INAP, and the Ministry of Health & Family Welfare expressed gratitude for our technical assistance.
• In 2014, the Ministry of Health & Family Welfare developed and launched ‘National Guidelines on Kangaroo Mother Care and optimal Feeding for Low Birth Weight Infants’. BRB has contributed to the development of the national guidelines and is acknowledged and appreciated by MoHFW.
• In 2024, Directorate of health services in Kashmir organized STATE TOT for medical doctors from all the district of Kashmir division on pneumonia management with the lead support of BRB as technical Partner.
• We implemented a four-year multi-state program called “Stop Diarrhea Initiative”, which concluded in 2012 and showed a 62% reduction in diarrheal deaths of children under five across 4 states. Many of the successful innovations have been adopted across states post-2019. Our sustained evidence- based advocacy contributed to the WHO’s global guidance on co-packaging of ORS and Zinc.
• Our SBCC Hand Hygiene Program reached 55 Million through Mass Media and 37 Million through Digital Campaigns. More than 7,000 teachers and 5,400 Frontline Workers were trained in Hand Hygiene across four states.
• We supported 678 hospitals and health facilities, developed 31 COVID care units in public health facilities, and 13 pediatric COVID care units.
• Bal Raksha Bharat conducted a study in Jharkhand on food accessibility and promoting local nutritious diets, namely the ‘Cost of the Diet’ study, which was successfully disseminated by the NITI Aayog in September 2020. The modelling and recommendations from the study show how the suggested interventions can reduce the affordability gap by 33% in rural poor households in Jharkhand.
• During Rashtriya POSHAN Maah, Bal Raksha Bharat actively promoted nutrition literacy and enhanced ICDS efforts up to the last mile. During POSHAN Maah 2020, 2021 and 2022, the total number of participants reached with nutrition messaging and targeted counselling was around 18,038; 27,627; and 19,822, respectively, across 15 intervention States and UTs.
• Signed a MoU with Govt of Haryana and provided technical assistance for the rollout of MNCH module and prevention of childhood malnutrition. BRB trained 500 ASHAs on MNCH services through modules 6 and 7 and capacitated around 700 AWCs on MIYCN and growth monitoring.